Chloe Siegel — Portfolio

Design, content, art, and everything in between.

My name is Chloe Siegel, and I explore the overlap between creativity, culture, and consumer behavior.

Art Direction✦ Content Creation✦ Brand Storytelling✦ Product Styling✦ Social Strategy✦ Illustration✦ Visual Storytelling✦ Art Direction✦ Content Creation✦ Brand Storytelling✦ Product Styling✦ Social Strategy✦ Illustration✦ Visual Storytelling✦

Selected Work

Selected projects that reflect the range of my creative work.

Branding · Art Direction · Styling

Create & Curate

A personalized creative service combining custom art, styling, and décor curation to create cohesive, personality-driven spaces.

Social Media · Content Creation · Trend Research

Steve Madden

Social content and creative concepts developed through trend research, product storytelling, and platform-focused strategy.

Painting · Illustration · Mixed Media

Personal Art

A selection of paintings, illustrations, and mixed-media work exploring color, composition, and everyday visual culture.

Creative Direction · Social Design · Brand Storytelling

Hopelessly Yellow Wisconsin

Creative direction and social storytelling for a student-led mental wellness brand, with a focus on cohesive campaign visuals and community engagement.

Product Photography · Styling · Art Direction

Product Photography

Styled product photography for Mackenzie Belle Jewelry, focused on clean composition, thoughtful details, and imagery designed to highlight the collection.

Branding · Insights · Design

Other Projects

A mix of projects across content, branding, consumer insight, data visualization, and design.

About Me

I create visuals that make ideas feel more expressive and complete.

I’m a Consumer Behavior & Marketplace Studies student at UW–Madison with certificates in Graphic Design, Digital Studies, and Art Studio. I’m interested in the way design, storytelling, and culture shape how people connect with brands and the things around them.

I’m especially drawn to the small choices that can completely change how something looks or feels. I like thinking about both the creative side of a project and how it will actually connect with the person seeing or experiencing it.

Let's work together ↗

Currently

Based between Madison and New York City.

UW–Madison Graduating May 2028 Available for creative opportunities

Experience

Creative experience across brands and teams.

2026

Shopbop

Production Team

E-commerce production, product handling, and behind-the-scenes support for a fast-paced fashion team.

Madison, WI
2025

Steve Madden

Social Media Intern

Social content, trend research, product styling, and creative concepts for Instagram and TikTok.

Long Island City, NY
2024

Slate PR

Public Relations Intern

Research and list development for entertainment events, including Grammy after-parties and industry functions.

Virtual
2022–23

PL Developments

Graphic Design Intern

Graphic design support for marketing materials, visual assets, and internal creative projects.

Long Island, NY

Skills / Tools

What I bring to the table.

Creative

Art Direction Concept Development Moodboarding Graphic Design Brand Identity Visual Storytelling Product Styling Prop Curation

Content + Strategy

Content Creation Social Media Strategy Trend Research Brand Storytelling Consumer Insight Audience Insights Product Photography Content Curation

Fine Art

Drawing Painting Illustration Printmaking Sculpture Ceramics Photography Mixed Media

Design + Productivity

Adobe Photoshop Adobe Illustrator Adobe Acrobat Canva Procreate CapCut Vimeo Google Workspace Microsoft Office

AI Tools

ChatGPT Claude

Contact

Have a project, opportunity, or idea in mind?

chloesiegel@yahoo.com

© 2026 Chloe Siegel
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Branding · Art Direction · Styling

Create & Curate

In May 2026, I founded Create & Curate, a personal creative service that combines custom art prints, curated décor, and cohesive visual direction for dorms and apartments.

Create & Curate grew from my interest in styling spaces and finding ways to make them feel more personal, cohesive, and reflective of the people living in them. I developed the idea into a tailored creative experience centered around custom artwork, décor sourcing, color direction, and styling.

Each project begins with understanding the client's personal style, space, needs, and budget, then translating those details into a clear visual direction. From there, I curate artwork, décor, and styling ideas that work together to create a space that feels individual, collected, and intentional.

I also developed the brand identity and social presence for Create & Curate, creating original graphics, room inspiration, and styling-focused content to communicate the service and reach potential clients. The project brings together my interests in graphic design, art direction, styling, content strategy, and consumer behavior while allowing me to take a creative concept from its initial idea through final execution.

Editorial Guides

Cool things to put in a gumball machine
Everyday objects as decor
Styling a print

Designs

Click any image to view it in full.

Completed Spaces

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Social Media · Content Creation · Trend Research

Steve Madden

Social content, trend research, product styling, and creative concepts developed during my social media internship at Steve Madden.

As a Social Media Intern at Steve Madden, I worked across content creation, product styling, and social strategy. I designed Instagram content, wrote captions, photographed and styled products, and edited TikTok content while contributing ideas to the brand’s day-to-day social presence.

I also researched Instagram and TikTok trends and presented weekly findings to help shape upcoming content. Alongside that work, I curated user-generated content and supported influencer outreach and list management.

One of my favorite projects began with a styling idea to add charms to Steve Madden’s jelly shoes. The concept was developed into TikTok content, giving me the chance to see an idea move from initial concept to published brand content.

Instagram Stories

Click any image to view it in full.

Instagram Story
Instagram Story
Instagram Story
Instagram Story
Instagram Story
Instagram Story
Instagram Story
Instagram Story
Instagram Story
Instagram Story

TikToks

Click any video to view it in full.

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Painting · Illustration · Mixed Media

Personal Art

A collection of work from different stages of my creative development.

This section brings together pieces from my high school portfolio, AP Art, independent projects, and more recent college coursework. My practice moves across oil paint, colored pencil, resin, linocut, photography, and digital illustration, with subjects ranging from everyday objects and color studies to anatomy and personal visual ideas.

This mix of earlier and more recent work shows how my practice has evolved over time. I’ve continued to build on the technical skills I developed in high school while experimenting with new materials, subjects, and approaches through college coursework.

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CREATIVE DIRECTION · LEADERSHIP · SOCIAL MEDIA

Hopelessly Yellow Wisconsin

Creative direction, campaign graphics, and social storytelling for a student-led mental wellness organization at UW–Madison.

I first joined Hopelessly Yellow Wisconsin as a general member, contributing graphics and social content to support the organization’s mission. I later stepped into the role of Creative & Design Director, where I took on more responsibility for the visual identity, campaign graphics, and overall creative direction.

I now serve as President, overseeing teams across different areas of the organization, including music, lifestyle, social media, and creative. My role involves guiding the broader direction of the club, supporting team leaders, coordinating ideas across departments, and helping make sure each part of the organization feels connected to the same overall mission and identity.

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Product Photography · Styling · Art Direction

Product Photography

A collection of product photography exploring styling, composition, color, and visual direction across different subjects.

I’ve always liked photography because it lets me combine a lot of the things I already enjoy about design. I pay attention to color, composition, styling, and the small details that can make an image feel more interesting and put together.

My design background definitely influences the way I take photos. I usually think about the full image first and how the product, props, background, and lighting all work together.

For Mackenzie Belle Jewelry, I photographed and styled pieces from a new collection, using color and props to create images that felt polished but still had personality. It was a fun way to bring together photography, styling, and design in one project.

Click any image to view it in full.

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Other Projects

Sorority Recruitment Videos

Video

Sisterhood Video for Recruitment 2025.

Video

Sisterhood Video for Recruitment 2026.

Video

Philanthropy Video for Recruitment 2026.

Revolve in Paris

Brand Strategy · Consumer Science 562

A brand-entry strategy proposing how Revolve, a festival- and event-driven fashion retailer, should adapt to enter the French market. The plan keeps Revolve's digital-first, influencer-led model but shifts its product and marketing from festival looks to everyday, effortless style — "Revolve: Off-Duty Paris" — to match French cultural preferences for subtlety and understated dressing.

Food Access in Wisconsin

Data Visualization · Journ 677

An infographic tracing county-level change in grocery store access across Wisconsin from 2010–2015, designed for a group final project in Journalism 677. Nominated as a standout project by instructor Yoo Ji Suh and featured by UW–Madison's Digital Studies Certificate Program. With Salma Gadelhak, Xinwei Chen, and Hanvin Moon.

Sorority Work Week Banner Design

Graphic Design · Event Branding

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